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| Ott Consulting has a proven track record in marketing, market research, product development, and business development.
We work effectively across the marketing mix, and we have unique depth in online marketing: we have been advising clients on their Internet marketing strategies since early 1996.
Our solutions help companies answer questions such as:
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What are our competitors doing? How could these competitive moves affect us? |
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Who are our most valuable customers, and what distinguishes them from the rest of the pack? |
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What do customers think of our current products and services? What do our customers expect and want from us? How can we deliver against customer expectations? |
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What can our site traffic and customer data tell us about our market? |
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What's the right positioning for our brand? |
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How can we create more awareness for our products and services -- both on- and off-line? |
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What's the best way to integrate our Internet marketing efforts with our other channels? |
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Can the Internet create new business opportunities for our company? How can we use our site to generate new revenues? |
| Here's a rundown of all our services. |
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| Ott Consulting has expertise in both B2C and B2B marketing. Our experience spans the following industries: |
| | Financial Services |
| | Telecommunications/Online Services |
| | Retailing/E-Commerce |
| | Media/Publishing |
| | Consumer Packaged Goods |
| | Health Care |
| | Not-for-Profit |
| See our client list for examples! |
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Kirsten Ott, founder of Ott Consulting, is an experienced marketing professional and writer. She has an extensive background in general and direct marketing and has consulted in the online space for five years. She is the author of two major Internet research publications: Web Development Strategies and The 1997 America Online Report (both published by Jupiter Communications). She also writes articles on the market for new high-technology products and services.
Kirsten Ott's marketing background is both domestic and international, and includes executive positions with MasterCard International, Chemical Bank, and Claritas.
In 1995, Kirsten Ott founded Ott Consulting to help companies optimize their online channels. Ms. Ott has helped her clients develop a broader and deeper understanding of the online market for their products and services, and has created successful marketing strategies to address the potential inherent in the online environment. Her client list spans financial services, telecommunications, computing, retailing/e-commerce, and media/entertainment, and includes blue-chip companies such as IBM, FleetBoston Financial, Chubb & Son, Avon Products, and America Online.
Ms. Ott holds a B.A. from Barnard College and an MBA from the Columbia University Graduate School of Business.
Please contact Ott Consulting for details about our strategic partners and associates.
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