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| All Ott Consulting services cut across channels - from mass market to direct to Internet. |
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| Click on the links above for more information. | |||||
| Market Research | |
| Understand your customers: their expectations, how they want to interact with you, what they like and dislike about your current products and services, what they think of your new ideas. | |
 | Qualitative Research (Focus Groups, 1:1 Interviews) |
| | Quantitative Research (Online & Offline Surveys) |
| Track your competitors and prospective competitors: gain insights into competitor activities, products, plans, relative market positions ...and identify ways to cope with a changing field. | |
| | Industry Analysis |
| | Competitive Analysis and Benchmarking |
| Marketing Program Development: develop successful campaigns to acquire and retain target customers | |
| | Sales Promotions |
| | Loyalty Program Development |
| | Direct Mail Campaigns |
| | Internet Marketing Campaigns |
| Marketing Strategy | |
| | Idea Generation and Prioritization - Identify features and marketing tactics to make your products and services more compelling |
| | Concept Development - Turn new ideas into concrete, robust offers |
| | Strategic Planning/Marketing Strategy - Define the right target market for an offering, and determine the market potential for a new business or a new distribution channel |
| | Marketing/Media Planning - Optimize the integration of online and offline marketing channels, and identify the best ways to acquire, activate, and retain customers |
| | Positioning Development (Market and Competitive) - Optimize the positioning for your brand and product offering, and establish the relative importance of various product and service features |
| Marketing Communications: craft powerful, professional business documents and customer copy | |
| | Business/Marketing Plan Writing |
| | User Documentation |
| | Presentation Development |
| | Media Kits |
| | Customer Communications |
| | Press Releases |
| | Advertising Sales Materials |
| | Web Site Copy |
| Database Analysis | |
| | Customer Profiling - Learn more about who your customers are |
| | Customer Value Analysis - Identify the characteristics of your most valuable customers |
| | Trend Analysis - Understand what interests your customers, and how customer behavior has been changing over time |
| Business Development: create win-win partnerships with like-minded marketers | |
| | Partner Strategy |
| | Candidate Identification and Analysis |
| | Partner Negotiations |